After the success of Rise 1.0 & House of Mamba I was asked to work on the Nike RISE 2.0 and push it to the next level. We delivered the world’s most advanced basketball coaching tool. A connected ecosystem of LED court, pinpoint accurate tracking and intuitive coaching app. It allows coaches to automatically assess, monitor and track players on court, building an accurate performance profile of up to 30 players simultaneously. Coaches can then bespoke create drills based on players’ strengths and weaknesses, demonstrate and annotate plays directly beneath players’ feet and deliver instant on-court feedback. Elite or amateur, it helps coaches improve the game of any player at any level.
Art Direction + Design
My work was focused on the development of the visual centre for Rise 2.0. I was responsible for designing the athlete logos for Paul George, Kobe Bryant and Lebron James. Based on the logos ascetic, I have developed storyboards to be animated and applied to the basketball LED court. This graphic language ended up influencing the Training Tool App and the venue´s design: sculptures at the entrance, locker rooms among others.