The Nike Training Club app is a personal trainer anywhere. The app provides users with over 100 full-body workouts allowing them to personalise their workout, set training goals and commit to a tailored program to get the wished results. Trophies may be earned for that extra boost and achievements can be shared with friends and family on social media for feedback and encouragement.
The Nike Training Club app has achieved over 15 million downloads and 400 years of accumulated workout minutes trained by the community.
It has achieved the unrivalled status of being number one fitness app in 23 countries.
The Nike Training Club has also won iTunes Editors’ Choice and Best New App recognition. It has received excellent feedback across all app stores and social media conversations.
‘NTC is holding strong as motivator du jour’.
‘It translates your fitness level, exercise preferences and goals into workouts that motivate you to sweat...and whip you into shape’.
NTC Art direction, design and illustration. App UI, iconography, badge reward system and posters.