A reality show where 30 basketball players were drafted from across China to be coached by LeBron James and Kobe Bryant. Put through their paces on the first-ever LED basketball court through reactive motion-tracked drills and visualisation, their numbers reduced each week to a final team.
Responsible for the creation of the campaign’s visual language. In charge of the hero image and first approach to the art direction of the campaign’s website, outdoor posters and merchandising. Also co-operated with Shotopop for the creation of the Rise logo.
Responsible for the ‘House of Mamba’ visual concept and design, which included the art direction and design of the stadium and the 5 drill and elimination graphics and components of the full size LED basketball court.
Developed at AKQA London and Shanghai.