The Nike Football app allows players to create matches, banter with friends and teammates, and be the first to access exclusive Nike product.
The first football language was created (for the app), and later extended to social media, namely Facebook where it is available as Nike Football stickers’ pack.
Visual concepting, art direction, design and illustration of the football language for the app and social media. This football visual language was applied throughout Nike’s 2014 World Cup campaign.
Developed at AKQA London and Nike Portland.