Every industry is being disrupted. Everyone is looking for innovation. How do you make your latest pair of football boots desirable to aspiring young footballers?
With its two-piece interchangeable construction GLITCH challenges everything you know about football boots. So we thought why not change the way you buy them? We made GLITCH exclusively available through and app… and by invite only. Not even the stars can get their hands on them. Once signed up you can book a VIP fitting session and set reminders in your phone’s calendar, Your boots are delivered within 4 hours of purchase. You then go to try them out for two weeks with a no questions asked return policy.
The app has live support so you could get help if you need it, and also features a community feed so you could see what others are saying. Those who bought a pair got to decide how the community grow with their own set of invites, everyone became an influencer.
Creative Director at Possible
POSSIBLE LONDON + BUDAPEST
Executive Creative Director: Pablo Marques
Technology Director: Stuart Thorne
Art Director: Wojciech Zalot
Copywriter: Mike Watson
UX: Pontus Persson