Every industry is being disrupted. Everyone is looking for innovation. How do you make sure you're not actually being left behind?
Adidas disrupted the product with GLITCH.
We disrupted everything else. No ad. No media spend. No big player. We said no to shops (even online) & built an app to sell and communicate our product. No to waiting; delivery in 4 hours. No to ads; no media spend. No to social; all buzz came from word of mouth.
We said yes to customers. Yes to creating a community. Yes to boots flying off the shelves despite not being advertised anywhere. Yes to turning one of football's oldest brands into one of its hottest start-ups.
Glitch immediately trended upon launch, with players taking to social media to beg for referral codes, while the Glitch app gained more than 60,000 downloads in its first six months and codes seeded by 'first influencers' resulted in a 75% sale conversion rate.
Creative Director at Possible
POSSIBLE LONDON + BUDAPEST
Executive Creative Director: Pablo Marques
Technology Director: Stuart Thorne
Art Director: Wojciech Zalot
Copywriter: Mike Watson
UX: Pontus Persson